case study 1
Client: Boutique investment company BE:YOND
Client’s goal: Everyone who enters should feel exceptional service, confidence and attention to detail — the company’s core values.
What we did: We developed the “First Class” concept, inspired by the flawless service of first-class airline travel. Every corner of the office space was designed to reflect this idea.
At the entrance, we placed a red carpet with the inscription First Class, a Welcome On Board triptych, and Above and Be:yond climber sculptures — a symbol of striving toward financial summits.
The directors’ offices, named Captains’ Deck, were decorated with paired artworks symbolizing that here, decisions are carefully considered—and taken when the time is right. The team workspace, known as the Team Lounge, features decorative portholes, while the relaxation area, complete with a massage chair, is styled as a first-class lounge.
Result: An office that once looked grey and unremarkable has been transformed into a modern space with its own atmosphere, purpose, and style. It now evokes admiration from clients and a sense of pride and belonging among the team.
Client's feedback: “We asked for an office that reflects our values and supports day-to-day work. The team clarified the brief, produced layouts that made sense, and specified finishes we can maintain. The result is a workplace our team enjoys and clients trust.” Markus Giebel, BE:YOND (Dubai, 2025).
case study 2
Client: Archway Investments is a firm specialising in international capital management
Client’s goal: The Company's office aesthetic did not match the credibility and trustworthiness they offered clients. The brief was simple: “Make it look like we know what we're doing.”
What we did: The core concept was "Visual Credibility Architecture." The aim was not to create an environment of luxury, but rather to ensure that every design decision reinforced client confidence.
Result: Perception shifted from "small local firm" to "established international player". The environment now reinforces expertise and client confidence before any conversation begins. The client expressed high satisfaction, stating, "Excellent work. Very pleased with the result." The redesigned space now acts as a silent partner, building trust as the team builds portfolios.
case study 3
Client: The Dubai branch of the London-based gallery Maddox, specialising in museum-level contemporary art and working with established collectors.
Client’s goal: Transform a ready-made office space into a gallery with a calm atmosphere — cosy, comfortable yet restrained, ensuring that the interior would not compete with the art. Clear zoning was required: gallery / office / meeting room. The timeline was tight — completion was required in less than a month.
What we did: We preserved the existing glass partitions and used them to define the boundary between the team’s workspace and the exhibition area: the office and meeting room remain behind glass, while the main floor area was dedicated to the gallery.
Within the gallery zone, we removed the typical open-space office setup and created a logical circulation route for viewing the exhibition. Additional walls and display surfaces were introduced to ensure sufficient space for presenting artworks.
To create a sense of warmth without visual noise, we designed a lounge area with soft seating and low tables, complemented by curtains and greenery. At the same time, we kept the overall backdrop clean and neutral so that the art remained the focal point.
In parallel, we adjusted the lighting to suit exhibition requirements and managed procurement and on-site coordination within the compressed timeline.
Result: A standard office open space was transformed into a cohesive gallery with clear zoning and a calm atmosphere. The space supports the artworks, while the lounge area makes it comfortable for meetings and conversations with art collectors and clients.
case study 4
Client: A private investor who acquired an apartment in Kempinski Residences The Creek, Dubai, initially for personal use, and later decided to proceed with a sale.
Client’s goal: To position the property effectively for sale in a competitive Dubai real estate market.
At the time of listing, over 30 comparable units were available within the same development, all offered as fully furnished by the developer, with identical layouts and no differentiation whatsoever.
The objective was to enhance the property’s market positioning and investment appeal, while creating a clear competitive advantage over comparable units.